Case Studies

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mina

Honest food to be enjoyed by everyone. Mina is a casual fast food eatery inspired by the flavors and cuisines of Asia. It's nestled in the vibrant, laidback neighborhood of Prenzlauer Berg in Berlin. Our menu is inspired by some of our favorite eating experiences. We are vegan and vegetarian friendly.

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Minute Frameworks

The brand is a premium, custom, handmade bicycle company to be founded in Massachusetts. The brand aspires to be a balance between being traditionally rugged (something Steve McQueen would ride and has a bit of a vintage motorsport feel) and having nature undertones that are traditional to Massachusetts and greater New England. Words that should be associated with the brand are: Stylish, Rugged, Quality, Durable, Adventure, Fast, Elegant. Brands it should be able to sit between are Barbour, Shinola and Porsche.

Payton Construction LLC

Quality carpentry and home repairs, experience and customer service

Inatec

educational activity focused on occupational professional training

Gator Plumbing & Bath

Plumbing company with a name play on the university of floridas mascot the gator

mina

Honest food to be enjoyed by everyone. Mina is a casual fast food eatery inspired by the flavors and cuisines of Asia. It's nestled in the vibrant, laidback neighborhood of Prenzlauer Berg in Berlin. Our menu is inspired by some of our favorite eating experiences. We are vegan and vegetarian friendly.

Sonic

We are a snacks brand that makes potato chips, cheese puffs, and tortilla chips. Currently, the market comprises of very low quality domestic products, and multinationals like Lays or Doritos which are sold at premium prices. The average consumer is stuck between those two options and this product fills that gap. It is the first of its kind in this industry, and therefore it has to be modern/polished enough to compete with the large multinationals, but still be accessible. Good quality and reliability are the most important aspects of our brand and we want these qualities conveyed. The name was picked to be dynamic and fun and I would like the logo to convey that as well since that is important for a new brand looking to shake things up in the market that has been stagnant for too long.

Changing Lanes

I help business leaders who find themselves underperforming, struggling and uncertain about how to make change, to create a clear path forward, remove obstacles and make change with confidence to position themselves for success.